Canada’s Plain-Packaging Rules for Tobacco Products the Toughest in the World

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BY:  HEALTH REPORTER

Tobacco products in Canada must be sold in packages that are brown, devoid of all colours and logos and feature large, graphic health warnings, according to new federal rules that health experts say are the toughest in the world.

The plain-packaging regulations, which were announced Wednesday and will come into force at retail stores next February, are a key pillar in the federal government’s strategy to reduce tobacco use among Canadians to less than 5 per cent of the population by 2035.

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