For the bulk of its 42-year history, the name Elie Bleu was familiar with a singular thing in the world of cigars: high-end humidors. While that is still the case, for the past several years the company has been expanding into other products, most notably lighters and cutters.
At the 2016 IPCPR Convention & Trade Show, the company rolled a slew of new products that the company released as part of its 40th anniversary celebration that seemed to not just be a milestone, but the start of a new chapter in the company’s history. Included in the new products was the J-12 Plano Flat Flame Lighter, a flat flame torch lighter that was available in five finishes, each priced at $200:
- Gold/Blue lacquer
- Platinum/Black lacquer
- Platinum/red lacque