I’m always interested when a new Padron is released! Good interview here about the new sticks from Padron…
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Last month, Padrón Cigars Inc. released Padrón Dámaso, a brand with a very different look and taste than the full-bodied cigars Padrón has made for 50 years. Dámaso cigars are mild- to medium-bodied, covered with Connecticut-seed wrappers, and sold in the round, rather than the traditional Padrón box-press.
Recently, executive editor David Savona spoke with Padrón president Jorge Padrón to get insights on the creation of the brand, and to reveal new details of what goes into this new cigar line.
Savona: Why would you, the maker of such full-flavored cigars, and the president of a company that’s extremely successful, make the somewhat dramatic move of making a cigar that’s so different from what you’re used to making?
Padrón: The answer is a simple one—we want to give more people the chance to try Padrón cigars. For years, we focused on producing a certain type of product that appeals to a certain type of consumer who prefers cigars that are full bodied, in the stronger taste profile. And that will not change. We will continue to do that as long as we can. That will always stay the same. But here’s a large part of the market that we are not reaching with these cigars, and we thought it was important to appeal to a different type of customer who may not necessarily be one who will smoke a Padrón right now. Hopefully we can get more people to try a Padrón product—some that may not otherwise have tried one; people that prefer milder cigars. And, we can bring them into the Padrón family little by little.
